lions in the house
When Bernhard Lukas, Arno Lindemann and Bent Rosinski started their own ad-agency, they were looking for a logo that contained something personal from each founder. They discovered a particular point: The length of their names were proportional to their actual heights and were proportional to each other (60%, 100%, 80%). And thus, the concept for their corporate identity was born: Size Matters.
According to Brazilian researchers, 70% of its gay population suffers some sort of discrimination. Every second day a homosexual is killed because of homophobia… The worldwide known rainbow flag was used to reveal boldy and instantly the violence against homosexuals.
A shirt that gauges how long you’ve trained by the amount you sweat. Not only was this a motivator for Roland’s clients, it also let Roland know if his clients were truly getting a full workout.
In the fight to save the environment, even something as simple as office stationary can become a powerful tool. We used three intriguing executions of a popular game as part of WWF’s stationary to remind us that it’s all about making the right choice.
