Have you always wondered how other people do the same work you do? Its like professional voyeurism. Of the good kind!
See how Mattson Creative came up with the Mottsy logo by capturing his screen through the whole process of designing it.
I recently completed a logo design for Mottsy – an innovative, online printing company. The client was really interested in the creative process and asked me to record my screen during the development of the logo. This time-lapsed movie is the result. (Be sure to hit the expand button in the bottom right corner to view it full size.)
At first I was a little self-conscious recording my screen…it felt like someone was looking over my shoulder, watching me design the logo. But eventually I got used to it, and it was an fun experiment. I’m not sure how interesting it is to watch me look through hundreds of fonts, scan sketches, plot points, check email, change songs in iTunes, etc. Let me know what you think…it helps that we sped it up. And threw a little music in there. Thanks, Jeff.
Unfortunately, the video doesn’t capture the making of the final selected logo, but you can see the various iterations and options here, on their site.
